In a media interview, Ogungbe stated that as one of the forefathers of the Afrobeats genre, the show aims to promote Nigerian music on a global scale.
This is despite the fact that the online audition for the reality program has been extended till July 20, with a prize pool of ten million naira and various consolation prizes.
Promising talents will be invited to the physical audition in Lagos from July 22 to 24.
“Naija Star Search reality show is quite different from other reality shows anyone has seen before because this particular show is not about celebrating foreign music. It is about celebrating Nigerian music. If you go to some talent show rehearsals, you would hear them singing Beyonce, John Legend, and Kanye West’s songs. There will be no foreign songs; only Naija sounds, Afrobeats precisely,” he said.
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“Let’s look at the way Nigerian Music is being accepted today, trying to gain worldwide attention. We have a population of about 200 million people, let’s look at Jamaica which has a population of about 6 million people, everybody knows it is Reggae music that is popular in Jamaica. It is popular among 6 million people in Jamaica; everybody all over the world sings Reggae music. I want everybody to be singing Afrobeats too.
“It is time to take over the entire world with our language, pidgin English; people singing in pidgin English in Paris, China and everywhere. That is where we are going with this. I want to say a big thank you to Star Timesmes for bringing this up.
“Most of the time, people send me thesongs, evenven when they see me on the street because of what I have done before and they appreciate what I have done, they appreciate what I am doing right now, and for me to listen to everybody’s songs is quite difficult. And if I don’t listen to them, they will be upset with me. That is why I came up with this reality show, by partner with Star Timesmes, to satisfy everybody.
The Naija Star Search Reality Show is sponsored by StarTimes, an economical pay-TV provider. The audition period for Naija Star Search is active through July.
The Post ‘I participate in Naija Star Search because it promotes Nigerian music — Kenny Ogungbe’ initially appeared on reubenabati