He claimed that this is an effort to alleviate the nation’s mounting unemployment issue.
The momarch announced this at the opening of the Ojaja More shopping center in Ile-Ife.

Ooni stated that the rising rates of youth unemployment are alarming and urged all relevant parties to take action to stop the plague.
He continued by noting that each mall is anticipated to generate 1000 direct and indirect jobs, and that within the next two years, 100 such malls will be built around the nation.
“We have started from Ile-Ife because charity begins at home, from here we will cover the entire South West and Nigeria with a chain of over 100 stalls within the next 24 months. It will be the first of its kind in Nigeria and the continent of Africa.
“Beyond grooming young minds and serious-minded youths in a retail business, this initiative will offer over 100,000 direct and indirect employment to our youths across the country, thereby contributing in no small means to human development and capacity building. That’s my target.
“This is a job creation for the Nigerian youths. OjajaMore simply means that people (consumers) can pay less and get more. It is a combination of royalty and retail to create a different shopping perspective starting from Ile-Ife The Source. The business is structured to allow personalized shopping to grow the retail business which is grossly underdeveloped in Nigeria due to reasons which include a proliferation of neighbourhood stores and unorganized markets among others.
“While in Johannesburg about 15 years ago on a business visit, I saw so many retail stores, I thereafter realized that as big as Nigeria was and still is, there are only five (5) major malls with no single one in my hometown Ile-Ife that is refined, classy and affordable.
“Like we have names of people branded into companies like this in developed countries, I initiated this project to build the confidence of our younger ones in productive business and investment activities. Youths are the real drivers of economic growth,” The Ooni stated.
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