The blue tick verification will cost $11.99 (£9.96) per month on the web or $14.99 for iPhone users, and it will be available in Australia and New Zealand this week, according to Mark Zuckerberg, the chief executive of Meta, who made the announcement on Sunday.
According to Zuckerberg, the action will increase trustworthiness and security on social media programs.
In November 2022, Twitter’s owner Elon Musk introduced a for-pay verification mechanism.
Anyone can pay for verification even if Meta’s premium subscription service is not currently accessible to businesses.
For high-profile accounts, badges—also referred to as “blue ticks”—have been utilized as authentication tools.
Paying users would receive a blue badge, greater visibility for their postings, protection against impersonators, and simpler access to customer care with the subscription, according to Meta.
The BBC claims that while the modification won’t have an impact on accounts that have already been confirmed, it will make certain smaller users who get certified as a result of the premium service more visible.
Several social media networks have previously experienced issues when allowing paying customers access to a blue tick.
For instance, when users began pretending to be well-known companies and celebrities by purchasing the badge, Twitter’s pay-for-verification feature was suspended in November.
According to Meta, users’ Facebook and Instagram identities must match those on a piece of official identification and they must have a profile picture with their face in it in order to be verified.
Discord, YouTube, and Reddit all rely on subscription-based business structures.
Although Zuckerberg stated in a post that it will happen “soon,” He has not yet stated exactly when the feature will be made available in other nations.
11,000 job loss was revealed by the corporation in November as a result of overinvesting in the Covid-19 pandemic.
At the time, according to Zuckerberg, he had anticipated that Meta’s growth would accelerate due to the victory it had against the pandemic, but that outcome did not materialize.
“Many people predicted this would be a permanent acceleration,” he wrote, “I did too, so I made the decision to significantly increase our investments.”
Instead, he said “macroeconomic downturn” and “increased competition” caused revenue to be much lower than expected.
“I got this wrong, and I take responsibility for that,” he said at the time.
The Post ‘Users of Facebook and Instagram will begin paying a monthly subscription fee for the verification badge’ initially appeared on reubenabati
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