Nigeria’s $1 billion Global Fashion Goldmine Might Be the Adire Industry.

As specialists uncover the untapped potential of the expanding sector, there is a renewed effort to turn Nigeria’s traditional fabric into a global economic force.

The Federal Government should make strategic investments in Nigeria’s indigenous Adire business, according to Dr. Tunde Bajela, a financial expert and Managing Consultant/CEO of Superbrains Consulting Limited.

According to Bajela, the industry has the potential to become a $1 billion global business if it is effectively pushed.

The request was made on Thursday during his keynote address at the Adire Renaissance stakeholders’ engagement in Abeokuta, Ogun State, with the topic “How Adire Becomes $1 billion Trade Asset from Africa to America and Beyond.”

The program was offered by the Innovation Center for Leadership and Entrepreneurship Development in association with Wessy College of Arts and Technology, Abeokuta.

He claims that Nigeria’s growing textile sector presents a unique opportunity to revive Adire as a globally competitive commodity that could boost non-oil exports, produce significant revenue, and create jobs.

Bajela claims that establishing the Adire value chain will enable local producers to reach the expanding international fashion industry.

In his words,

“There is a huge opportunity. The commercial potential of our indigenous textile history has only just begun to be realized,”

The consultant also expressed concern about the growing number of foreign-made textiles that mimic traditional Adire designs, characterising this development as a serious danger to local producers.

However, he insisted that because of its uniqueness and cultural significance, handcrafted Adire continued to have a competitive advantage.

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